Digital Fashion Show Presented by Peter Som (FB 9)

So NYFW has long pasted and so have many of the images of all the excitement and glam the attendees posted all of Twitter, Pintrest, Instagram, and blah blah blah. But with all of the technology increasing at an ever so rapid pace and the digital age becoming more and more “futuristic”, Peter Som has taken that next leap forward and introduced viewers to….and online fashion show!   

 

Okay so this doesn’t really sound all that impressive and you’re probably thinking what makes this any more special than a regular, live runway show (at least that’s what I was thinking when I heard this)?

So as I read the NY Times article, Peter Som's Digital Runway Show, I began to realize all of the unique benefits of having an online, digital fashion show. 

For one, the designer gets a front row seat, literally. For the first time, Peter Som was able to watch as his collection came down the runway from the front and not from backstage. He also noted that the whole atmosphere was much calmer and relaxing as compared to the craziness that goes on during NYFW. Also, digital fashion show’s use only a few models as compared to 30 plus. Peter Som used 8 models in his show and with the help of digital editing, there’s less pressure for these models to have that perfect runway walk. Take that Tyra Banks!!   
 


Another really cool thing about these digital fashion shows is that like Peter Som mentioned, “It’s a cross between a photo shoot, a music video and a fashion show, so I think it’s more exciting for the viewer”. Plus, being able to feel like I’m viewing one of his shows and feel like I’m actually there makes me feel a closer connection to the designer and a more personal feeling towards the collection. 


Som also mentioned in the article that show will be edited down to 6 minutes, which he added, “They tell me that’s just about the attention span that people have before they start looking at their iPhones or thinking about their skim lattes”.  (This btw is so true and doesn't sound like a bad idea!!)

 Not to mention that although this doesn’t sound that risky in today media and digital world, he gave up his routine NYFW spot, Friday morning at 9 AM during NYFW, and instead had his digital show up on Wednesday February 13^th at 9 AM on www.digitalfashionshows.com. You do need an account go view this website but you might want to make one and stay ahead of the curve!
 
 

I give Peter Som a lot of credit for taking this step and risking his name to help create the future in fashion! If anyone was going to be the first to do this, it had to be him; he’s just to adorable to not want to watch his show, plus, it takes a lot less time to view the collection and like he mentioned, that’s about as long as my attention span will last! 

 

Online digital fashion shows seem like a really cool way to have fashion shows going forward into the future although I’m still not totally convinced it brings the same amount of excitement as a live runway show and all the celebrities, gossip, images, parties, and hype that you miss. What do you guys think?! Leave a comment and let me know!